26/11/2018

Sustainability and Fixed Colour Palette go hand in hand

Vitrapack finds the best possible solution for each of its clients based on years of experience printing on films. With a clear vision of the future of flexographic and rotogravure printing in offset and digital, Vitrapack can offer a wide and diverse range of services. The company has taken a clear lead on the competition through its expertise in design and prepress, as well as an exceptional understanding of colours, inks and coatings.

Expertise in design and prepress and an exceptional understanding of colours, inks and coatings.

Expertise in design and prepress and an exceptional understanding of colours, inks and coatings.

Affordable, fast, high quality

Many clients are looking for an affordable, fast solution that maintains a high standard. The printing market itself is self-regulating, meaning orders are becoming smaller, prices for printing are going down and sustainability is key. That’s why Vitrapack has been working on standardisation and automation of its two printing techniques, flexo and rotogravure, for many years. Together with our regular suppliers, we are at the highest possible level.

With a market-oriented method, Vitrapack proves that sustainable doesn’t necessarily mean expensive.

Prepress, standardised flexo and gravure and consultation with and management of brand owners and design agencies form the building blocks of an affordable, sustainable production. With a market-oriented method, Vitrapack proves that sustainable doesn’t necessarily mean expensive.

Thanks to GMG OpenColor software from MacManiac, Vitrapack and Rask have made significant progress in the application of Extended Gamut Printing over the past two years.

Thanks to GMG OpenColor software from MacManiac, Vitrapack and Rask have made significant progress in the application of Extended Gamut Printing over the past two years.

Future-proof solutions

Through research and a healthy interest, Vitrapack has specialised itself in two future-proof solutions: Extended Colour Gamut and Fixed Colour Palette. Extended Colour Gamut is the term we use when traditional yellow, magenta, cyan and black are expanded with orange, green and purple. With Fixed Colour Palette, all other (Pantone) colours can be created using the aforementioned seven colours. Meaning you don’t have to change your print colours for every single image.

For companies looking for a specific balance between budget, speed, quality and sustainability, Fixed Colour Palette is the ideal cost-efficient solution.

In the past, clients and brand owners used to pay for renderings with ever-changing pantone colours. Today, they no longer want to. From a price-technical point of view, it has become impossible to adjust colours time and time again. Also, with the current low prices, it is no longer viable to make a custom digital proof for each individual colour that deviates from the Fixed Colour Palette range.

Fixed Colour Palette uses the 7 fixed colours, also called Extended Colour Gamut, to generate all of the other (Pantone) colours.

Fixed Colour Palette uses the 7 fixed colours, also called Extended Colour Gamut, to generate all of the other (Pantone) colours.

The (colour) quality difference is relatively small (or slightly bigger) depending on the specific colour, but the gain in sustainability is always enormous. There is less need to adapt and therefore less waste. For companies looking for a specific balance between budget, speed, quality and sustainability, Fixed Colour Palette is the ideal cost-efficient solution. In a past article, CEO Jan Laeremans carefully explained the advantages and disadvantages of this method. He is both honest and clear: Fixed Colour Palette is not the ultimate answer, but happens to be the best solution in many cases.

Clients looking for a faster product rotation, smaller orders and shorter turnaround times will benefit from this method. The flexible formula offers plenty of advantages, and as Jan Laeremans explains, the somewhat limited colour range has long been accepted in digital printing technology.

Fixed Colour Palette is not the ultimate answer, but happens to be the best solution in many cases.

Vitrapack would love to hear all of your wishes and expectations and find the best solution based on years of experience and many examples. Contact us for a chat and a custom solution that truly fits you.